Velvet Hearts put together this campaign to create a responsible conversation on public safety and animal welfare.
Right now, the headline of choice with regards to canine-human interactions tend to involve "pit bull" type dogs. 10 years ago, it was the Husky. Prior to that, the Rottweiler and the Doberman etc. Velvet Hearts intends for this video to shed light on the fact that safer communities are achieved not by banning the breed "du jour", but instead by focusing on responsible pet ownership and effective long-term solutions.